Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
A Topic Cloud® provides a simple view of important keywords and key-phrases used
in a blogsite. The topic cloud view makes it easy to identify
subjects that
are discussed in the blogsite—frequently discussed subjects are presented
in larger type and brighter colors while seldom-discussed subjects are
represented more subtly.
The top-level cloud provides a high-level view of the subjects discussed in
the blogsite. Simply click on a specific word or phrase to focus your
search. As you drill into a subject
area, the cloud may become smaller or larger depending on the granularity of
your search. At every point, however, you have direct access to related
blogsite content in the lower portion of your browser window.
The tag taxonomy view shows a family of related keyword and
key-phrases (i.e., "tags") mentioned in the blogsite. This view helps you
discover and navigate between related subject matter. This becomes
increasingly valuable as the number of search results grows.
To illustrate, consider the following scenario. Imagine that a weblog
author tagged a particular posting with "market communication blogsite".
The tag taxonomy would show how this key-phrase is related to other phrases such
as, "market communication", "communication blogsite", and others. Further
imagine another author tagged a different post with "project management
blogsite". Like "market communication blogsite", this phrase is related to
the more general phrase "blogsite" (and others).
Now, if you drilled into (i.e., searched) the topic cloud for the term
"blogsite", the results would include the two items described above and,
perhaps, others. If the number of results were small, you could simply
browse the available results. On the other hand, if the number of results
were large, you could use the tag taxonomy view to browse results classified
into related subject groupings. For example, under "blogsite" you would
see that there are results for "market communication blogsite", "project
management blogsite", and possibly others.
Using the taxonomy view as your guide, you can quickly focus your inquiry on
subjects of interest.
An abstract topic tag; not referenced directly by any content item but helpful for finding related tags
A topic cloud; click to view cloud surrounding a different tag
A content item (e.g, a weblog post)
A content channel (e.g, a weblog)
Reference link; click to open item in a new browser window
Tagged Content (1 Result)
About the Tagged Content View
The tagged content view shows blogsite content (i.e., weblog posts,
FAQs, briefings, etc.) tagged with one or more of the keywords or key-phrases
from the current topic cloud. Results are presented in reverse
chronological order (i.e., newest first). Ages are shown in human-friendly
units, such as "3 days ago" or "9 weeks ago", but you can see exact times and
dates by hovering over an age value.
Results include useful details about each item including, title, brief
summary, age, author, containing channel (i.e., where the item was posted), etc.
This view also provides numerous navigation capabilities including, opening the
item in the same window or in a new window; opening the containing channel; or
navigating to related items (via the taxonomy view by clicking a tag link).
A blogsite is a weblog application that integrates multiple content channels (i.e., weblogs, syndicated feeds, private forums, FAQs, etc.) to address specific business requirements.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
